Magic at the 2020 Chengdu Beauty Expo: Innovation and Opportunity in a Challenging Year

In 2020, the beauty industry faced unprecedented challenges as the world grappled with the global pandemic. Yet against this backdrop, the Chengdu China Beauty Expo (CCBE) — one of Western China’s most influential beauty trade fairs — successfully convened industry leaders, brands, and innovators in Chengdu, demonstrating resilience, confidence, and a shared commitment to growth. The Expo drew tens of thousands of trade visitors and hundreds of exhibitors from across the beauty and wellness spectrum.

Among the standout participants was Magic, a leading beauty equipment brand known for its cutting-edge aesthetic solutions. Magic’s presence at CCBE 2020 underscored the company’s strategic focus on innovation, market connection, and value creation — even during a year of disruption.

A Strategic Showcase Amid Industry Recovery

The 2020 Chengdu Beauty Expo — held both in spring and later in autumn due to adjustments related to health and safety requirements — brought together 655 exhibitors and more than 42,000 industry visitors in June, with a wide range of beauty products, equipment, and services on display. This exhibition served as a critical platform for businesses to re-engage with the market after extended periods of restrictions and to collaborate on future opportunities.

Magic seized this moment to present its latest generation of beauty machines and professional devices, including advanced HIFU systems, laser hair removal solutions, cryolipolysis slimming systems, RF microneedling devices, and other state-of-the-art equipment tailored for clinics, salons, and aesthetic professionals. These technologies reflect Magic’s commitment to quality, performance, and practicality — key differentiators that attracted strong attention from both domestic and international buyers on site.

Connecting with Professionals and Partners

Magic’s team made a strategic effort to engage directly with beauty salon owners, equipment distributors, and aesthetic practitioners at CCBE 2020. Across multiple days of live demonstrations and one-on-one consultations, attendees were able to experience Magic’s products first-hand, ask technical and operational questions, and discuss opportunities for partnership and distribution. This kind of real-world interaction is especially meaningful after a period when many industry events were postponed or shifted to digital formats.

The Expo also provided Magic with an opportunity to gain insights into evolving market trends triggered by pandemic-related shifts in consumer behavior. As wellness and professional beauty services adapted to a new normal, discussions centered on operational efficiency, multifunctional equipment, and hybrid business models — all areas where Magic has positioned itself as a responsive and forward-thinking partner.

Beyond the Booth: Insights and Impact

Participating in the Chengdu Beauty Expo was more than a showcase — it was a statement of intent for Magic. By standing alongside global and regional brands at CCBE 2020, the company reaffirmed its dedication to the beauty industry’s resurgence and long-term growth.

The event’s success — marked by strong attendance and active business discussions — also reaffirmed the resilience of the beauty market. Exhibitions like CCBE 2020 played a key role in helping industry stakeholders boost confidence, rebuild networks, and chart new paths in an evolving landscape.

For Magic, the Expo was an invaluable opportunity to elevate brand visibility, deepen existing relationships, and forge new business alliances that will support ongoing expansion in China and beyond. As the beauty industry continues to innovate, Magic’s active participation at a pivotal event like the Chengdu Beauty Expo illustrates both its commitment to excellence and its readiness to lead in a dynamic global marketplace.