Magic at InterCHARM Professional 2019 — Showcasing Innovation in Russia’s Beauty Market

In April 2019, Magic made a notable impact at InterCHARM Professional 2019, one of Russia’s premier beauty and cosmetics trade exhibitions held at the Crocus Expo International Exhibition Center in Moscow. This event is recognized as the largest professional beauty show in Russia, attracting more than 450 companies and over 40,000 industry visitors from around the world.

A Strategic Entry into the Russian Beauty Industry

InterCHARM Professional is widely regarded as the definitive platform for beauty professionals, salon owners, equipment suppliers, distributors, and international brands seeking to engage with the Russian and CIS markets. Throughout the three-day event, participants presented the latest beauty technologies, skincare innovations, salon equipment, and professional services — all under one roof.

Magic’s presence at this major trade fair marked an important milestone in the company’s global outreach. The brand used the opportunity to introduce its cutting-edge aesthetic devices and professional beauty solutions to an attentive audience of industry experts. Enthusiasts, buyers, and salon partners were able to explore Magic’s product range, which emphasized innovation, performance, and practical application in professional beauty settings.

Engagement and Interaction on the Show Floor

At its exhibition booth, Magic offered live demonstrations, product showcases, and in-depth consultations with beauty professionals. Attendees were particularly interested in understanding the technical advantages and operational benefits of Magic’s systems — from advanced facial treatment devices to multifunctional salon equipment designed for clinics and premium beauty centers.

The event’s dynamic program also included workshops, trend presentations, and networking sessions, creating a holistic environment for exchanging insights on latest industry developments, market demands, and emerging trends in professional beauty. By participating in such a comprehensive platform, Magic not only expanded its visibility but also engaged directly with potential distribution partners and end-users.

Building Momentum in a Key Market

InterCHARM Professional 2019 provided Magic with a unique opportunity to deepen its understanding of the Russian market — a region known for its strong demand for professional beauty solutions and rapid industry growth. The company’s active involvement at the exhibition opened new channels for collaboration, feedback, and long-term business development.

The enthusiastic response from visitors and sector professionals highlighted the increasing appreciation for technology-driven beauty solutions in Eastern Europe. For Magic, this event served as both a promotional platform and a valuable learning experience, reinforcing its commitment to innovation and global industry engagement.