{"id":16742,"date":"2026-07-23T14:29:46","date_gmt":"2026-07-23T06:29:46","guid":{"rendered":"https:\/\/shefmon.com\/?p=16742"},"modified":"2026-07-23T14:29:46","modified_gmt":"2026-07-23T06:29:46","slug":"what-is-the-difference-between-the-price-at-which-a-distributor-acquires-goods-and-the-wholesale-price","status":"publish","type":"post","link":"https:\/\/shefmon.com\/pt\/what-is-the-difference-between-the-price-at-which-a-distributor-acquires-goods-and-the-wholesale-price\/","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre o pre\u00e7o pelo qual um distribuidor adquire as mercadorias e o pre\u00e7o de atacado?"},"content":{"rendered":"<p data-start=\"107\" data-end=\"353\" data-relingo-block=\"true\" data-relin-paragraph=\"251\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16745 size-full\" src=\"https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d.png\" alt=\"\" width=\"1327\" height=\"1186\" srcset=\"https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d.png 1327w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-300x268.png 300w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-1024x915.png 1024w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-768x686.png 768w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-13x12.png 13w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-600x536.png 600w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-150x134.png 150w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"107\" data-end=\"353\" data-relingo-block=\"true\" data-relin-paragraph=\"251\">Na ind\u00fastria de cadeia de suprimentos e distribui\u00e7\u00e3o, termos como <strong data-start=\"168\" data-end=\"198\">pre\u00e7o de compra do distribuidor<\/strong>, <strong data-start=\"200\" data-end=\"217\">pre\u00e7o de f\u00e1brica<\/strong>, <strong data-start=\"219\" data-end=\"238\">pre\u00e7o de atacado<\/strong>, e <strong data-start=\"244\" data-end=\"260\">pre\u00e7o de varejo<\/strong> S\u00e3o frequentemente usados como sin\u00f4nimos. No entanto, representam diferentes est\u00e1gios da precifica\u00e7\u00e3o de um produto.<\/p>\n<p data-start=\"355\" data-end=\"626\" data-relingo-block=\"true\" data-relin-paragraph=\"252\">Entender a diferen\u00e7a entre o pre\u00e7o que um distribuidor paga para adquirir mercadorias e o pre\u00e7o de atacado \u00e9 importante para fabricantes, distribuidores, agentes e varejistas \u2014 especialmente em setores como equipamentos de beleza, est\u00e9tica m\u00e9dica e dispositivos profissionais.<\/p>\n<h1 data-section-id=\"1opk7kg\" data-start=\"633\" data-end=\"682\" data-relingo-block=\"true\" data-relin-paragraph=\"253\">Entendendo o pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor<\/h1>\n<p data-start=\"684\" data-end=\"883\" data-relingo-block=\"true\" data-relin-paragraph=\"254\">O <strong data-start=\"688\" data-end=\"721\">pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor<\/strong> (tamb\u00e9m chamado de pre\u00e7o de compra do distribuidor ou pre\u00e7o de custo do distribuidor) \u00e9 o valor que um distribuidor paga ao comprar produtos de um fabricante ou fornecedor.<\/p>\n<p data-start=\"885\" data-end=\"1068\" data-relingo-block=\"true\">Normalmente, este \u00e9 o <strong data-start=\"905\" data-end=\"952\">menor pre\u00e7o comercial na cadeia de suprimentos<\/strong> Porque o distribuidor normalmente compra em grandes quantidades e ajuda o fabricante a expandir para novos mercados.<\/p>\n<p data-start=\"1070\" data-end=\"1082\" data-relingo-block=\"true\">Por exemplo:<\/p>\n<p data-start=\"1084\" data-end=\"1176\" data-relingo-block=\"true\">Um fabricante de equipamentos de beleza vende uma m\u00e1quina HIFU profissional para um distribuidor regional.<\/p>\n<ul data-start=\"1178\" data-end=\"1251\">\n<li data-section-id=\"1f7lbyc\" data-start=\"1178\" data-end=\"1211\">Custo de produ\u00e7\u00e3o na f\u00e1brica: $2.000<\/li>\n<li data-section-id=\"163lntj\" data-start=\"1212\" data-end=\"1251\">Pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor: $3.500<\/li>\n<\/ul>\n<p data-start=\"1253\" data-end=\"1314\" data-relingo-block=\"true\">O distribuidor paga $3.500 por unidade para obter o equipamento.<\/p>\n<p data-start=\"1316\" data-end=\"1339\" data-relingo-block=\"true\">Este pre\u00e7o pode incluir:<\/p>\n<ul data-start=\"1341\" data-end=\"1467\">\n<li data-section-id=\"cqhv4z\" data-start=\"1341\" data-end=\"1361\">Custo de fabrica\u00e7\u00e3o<\/li>\n<li data-section-id=\"y6rpqz\" data-start=\"1362\" data-end=\"1382\">Inspe\u00e7\u00e3o de qualidade<\/li>\n<li data-section-id=\"1jvsno7\" data-start=\"1383\" data-end=\"1394\">Embalagem<\/li>\n<li data-section-id=\"1hgy8f4\" data-start=\"1395\" data-end=\"1416\">Documenta\u00e7\u00e3o b\u00e1sica<\/li>\n<li data-section-id=\"905o7o\" data-start=\"1417\" data-end=\"1440\">margem de lucro da f\u00e1brica<\/li>\n<li data-section-id=\"po0fot\" data-start=\"1441\" data-end=\"1467\">Custos de prepara\u00e7\u00e3o para exporta\u00e7\u00e3o<\/li>\n<\/ul>\n<p data-start=\"1469\" data-end=\"1615\" data-relingo-block=\"true\">No entanto, geralmente acontece. <strong data-start=\"1494\" data-end=\"1501\">n\u00e3o<\/strong> Incluem-se as despesas de marketing do pr\u00f3prio distribuidor, os custos de vendas locais, os custos de armazenamento ou as despesas de atendimento ao cliente.<\/p>\n<h1 data-section-id=\"i8ibis\" data-start=\"1622\" data-end=\"1657\" data-relingo-block=\"true\">Entendendo o pre\u00e7o de atacado<\/h1>\n<p data-start=\"1659\" data-end=\"1768\" data-relingo-block=\"true\">O <strong data-start=\"1663\" data-end=\"1682\">pre\u00e7o de atacado<\/strong> \u00c9 o pre\u00e7o pelo qual os produtos s\u00e3o vendidos \u00e0s empresas que compram mercadorias para revenda.<\/p>\n<p data-start=\"1770\" data-end=\"1904\" data-relingo-block=\"true\">O pre\u00e7o de atacado geralmente \u00e9 mais alto do que o pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor, pois pode incluir custos adicionais e margens de lucro.<\/p>\n<p data-start=\"1906\" data-end=\"1918\" data-relingo-block=\"true\">Por exemplo:<\/p>\n<p data-start=\"1920\" data-end=\"1981\" data-relingo-block=\"true\">Um distribuidor compra equipamentos de beleza de um fabricante:<\/p>\n<p data-start=\"1983\" data-end=\"2013\" data-relingo-block=\"true\"><strong data-start=\"1983\" data-end=\"2013\">Fabricante \u2192 Distribuidor<\/strong><\/p>\n<p data-start=\"2015\" data-end=\"2045\" data-relingo-block=\"true\">Pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor:<\/p>\n<ul data-start=\"2046\" data-end=\"2068\">\n<li data-section-id=\"1i1jpmz\" data-start=\"2046\" data-end=\"2068\">M\u00e1quina HIFU: $3,500<\/li>\n<\/ul>\n<p data-start=\"2070\" data-end=\"2139\" data-relingo-block=\"true\">O distribuidor vende ent\u00e3o a mesma m\u00e1quina a uma cl\u00ednica de est\u00e9tica local:<\/p>\n<p data-start=\"2141\" data-end=\"2172\" data-relingo-block=\"true\"><strong data-start=\"2141\" data-end=\"2172\">Distribuidor \u2192 Cl\u00ednica de Est\u00e9tica<\/strong><\/p>\n<p data-start=\"2174\" data-end=\"2190\" data-relingo-block=\"true\">Pre\u00e7o de atacado:<\/p>\n<ul data-start=\"2191\" data-end=\"2213\">\n<li data-section-id=\"1i2si2w\" data-start=\"2191\" data-end=\"2213\">M\u00e1quina HIFU: $5.000<\/li>\n<\/ul>\n<p data-start=\"2215\" data-end=\"2244\" data-relingo-block=\"true\">A diferen\u00e7a de 1.500 para o modelo $ cobre:<\/p>\n<ul data-start=\"2246\" data-end=\"2387\">\n<li data-section-id=\"1r5on1t\" data-start=\"2246\" data-end=\"2266\">Lucro do distribuidor<\/li>\n<li data-section-id=\"c35a1t\" data-start=\"2267\" data-end=\"2284\">Marketing local<\/li>\n<li data-section-id=\"sjw630\" data-start=\"2285\" data-end=\"2309\">Comunica\u00e7\u00e3o com o cliente<\/li>\n<li data-section-id=\"91p6h3\" data-start=\"2310\" data-end=\"2328\">Suporte de treinamento<\/li>\n<li data-section-id=\"12bcxue\" data-start=\"2329\" data-end=\"2345\">Transporte<\/li>\n<li data-section-id=\"1ldiw3h\" data-start=\"2346\" data-end=\"2368\">Assist\u00eancia t\u00e9cnica<\/li>\n<li data-section-id=\"1am02m9\" data-start=\"2369\" data-end=\"2387\">Servi\u00e7o de garantia<\/li>\n<\/ul>\n<h1 data-section-id=\"12w700\" data-start=\"2394\" data-end=\"2469\" data-relingo-block=\"true\">Principais diferen\u00e7as entre o pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor e o pre\u00e7o de atacado.<\/h1>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2471\" data-end=\"3025\" data-relingo-block=\"true\">\n<thead data-start=\"2471\" data-end=\"2535\" data-relingo-block=\"true\">\n<tr data-start=\"2471\" data-end=\"2535\" data-relingo-block=\"true\">\n<th class=\"last:pe-10\" data-start=\"2471\" data-end=\"2484\" data-col-size=\"sm\" data-relingo-block=\"true\">Compara\u00e7\u00e3o<\/th>\n<th class=\"last:pe-10\" data-start=\"2484\" data-end=\"2516\" data-col-size=\"md\" data-relingo-block=\"true\">Pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor<\/th>\n<th class=\"last:pe-10\" data-start=\"2516\" data-end=\"2535\" data-col-size=\"md\" data-relingo-block=\"true\">Pre\u00e7o de atacado<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2550\" data-end=\"3025\" data-relingo-block=\"true\">\n<tr data-start=\"2550\" data-end=\"2685\" data-relingo-block=\"true\">\n<td data-start=\"2550\" data-end=\"2563\" data-col-size=\"sm\" data-relingo-block=\"true\">Defini\u00e7\u00e3o<\/td>\n<td data-start=\"2563\" data-end=\"2632\" data-col-size=\"md\" data-relingo-block=\"true\">Pre\u00e7o pago por um distribuidor para obter produtos de um fabricante.<\/td>\n<td data-start=\"2632\" data-end=\"2685\" data-col-size=\"md\" data-relingo-block=\"true\">Pre\u00e7o cobrado na venda de produtos para empresas<\/td>\n<\/tr>\n<tr data-start=\"2686\" data-end=\"2751\" data-relingo-block=\"true\">\n<td data-start=\"2686\" data-end=\"2695\" data-col-size=\"sm\" data-relingo-block=\"true\">Vendedor<\/td>\n<td data-start=\"2695\" data-end=\"2722\" data-col-size=\"md\" data-relingo-block=\"true\">Fabricante ou fornecedor<\/td>\n<td data-col-size=\"md\" data-start=\"2722\" data-end=\"2751\" data-relingo-block=\"true\">Distribuidor ou atacadista<\/td>\n<\/tr>\n<tr data-start=\"2752\" data-end=\"2822\" data-relingo-block=\"true\">\n<td data-start=\"2752\" data-end=\"2760\" data-col-size=\"sm\" data-relingo-block=\"true\">Comprador<\/td>\n<td data-start=\"2760\" data-end=\"2774\" data-col-size=\"md\" data-relingo-block=\"true\">Distribuidor<\/td>\n<td data-start=\"2774\" data-end=\"2822\" data-col-size=\"md\" data-relingo-block=\"true\">Loja de varejo, sal\u00e3o de beleza, cl\u00ednica ou outro tipo de neg\u00f3cio<\/td>\n<\/tr>\n<tr data-start=\"2823\" data-end=\"2855\" data-relingo-block=\"true\">\n<td data-start=\"2823\" data-end=\"2837\" data-col-size=\"sm\" data-relingo-block=\"true\">N\u00edvel de pre\u00e7os<\/td>\n<td data-start=\"2837\" data-end=\"2845\" data-col-size=\"md\" data-relingo-block=\"true\">Mais baixo<\/td>\n<td data-start=\"2845\" data-end=\"2855\" data-col-size=\"md\" data-relingo-block=\"true\">Mais alto<\/td>\n<\/tr>\n<tr data-start=\"2856\" data-end=\"2908\" data-relingo-block=\"true\">\n<td data-start=\"2856\" data-end=\"2866\" data-col-size=\"sm\" data-relingo-block=\"true\">Prop\u00f3sito<\/td>\n<td data-start=\"2866\" data-end=\"2892\" data-col-size=\"md\" data-relingo-block=\"true\">custo de entrada na cadeia de suprimentos<\/td>\n<td data-start=\"2892\" data-end=\"2908\" data-col-size=\"md\" data-relingo-block=\"true\">Pre\u00e7o de revenda<\/td>\n<\/tr>\n<tr data-start=\"2909\" data-end=\"2968\" data-relingo-block=\"true\">\n<td data-start=\"2909\" data-end=\"2940\" data-col-size=\"sm\" data-relingo-block=\"true\">Inclui o lucro do distribuidor?<\/td>\n<td data-col-size=\"md\" data-start=\"2940\" data-end=\"2953\" data-relingo-block=\"true\">Geralmente n\u00e3o<\/td>\n<td data-col-size=\"md\" data-start=\"2953\" data-end=\"2968\" data-relingo-block=\"true\">Geralmente sim<\/td>\n<\/tr>\n<tr data-start=\"2969\" data-end=\"3025\" data-relingo-block=\"true\">\n<td data-start=\"2969\" data-end=\"2980\" data-col-size=\"sm\" data-relingo-block=\"true\">Quantidade<\/td>\n<td data-start=\"2980\" data-end=\"3013\" data-col-size=\"md\" data-relingo-block=\"true\">Geralmente compras em grande volume<\/td>\n<td data-start=\"3013\" data-end=\"3025\" data-col-size=\"md\" data-relingo-block=\"true\">Pode variar<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h1 data-section-id=\"1dv2av2\" data-start=\"3032\" data-end=\"3074\" data-relingo-block=\"true\">Exemplo na ind\u00fastria de equipamentos de beleza<\/h1>\n<p data-start=\"3076\" data-end=\"3149\" data-relingo-block=\"true\">Imagine um fabricante que produz equipamentos est\u00e9ticos profissionais, tais como:<\/p>\n<ul data-start=\"3151\" data-end=\"3552\">\n<li data-section-id=\"1yq4buy\" data-start=\"3151\" data-end=\"3230\"><a class=\"decorated-link\" href=\"https:\/\/shefmon.com\/product-category\/cryolipolysis\/\" target=\"_new\" rel=\"noopener\" data-start=\"3153\" data-end=\"3221\">Criolip\u00f3lise<\/a> m\u00e1quinas<\/li>\n<li data-section-id=\"17045ik\" data-start=\"3231\" data-end=\"3310\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3233\" data-end=\"3287\">Emslim<\/a> equipamentos para modelagem corporal<\/li>\n<li data-section-id=\"1os6h3s\" data-start=\"3311\" data-end=\"3388\"><a class=\"decorated-link\" href=\"https:\/\/shefmon.com\/product-category\/hifu\/\" target=\"_new\" rel=\"noopener\" data-start=\"3313\" data-end=\"3363\">HIFU<\/a> m\u00e1quinas de firmeza da pele<\/li>\n<li data-section-id=\"1td7fln\" data-start=\"3389\" data-end=\"3472\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3391\" data-end=\"3451\">Laser IPL<\/a> sistemas de depila\u00e7\u00e3o<\/li>\n<li data-section-id=\"pmvusz\" data-start=\"3473\" data-end=\"3552\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3475\" data-end=\"3527\">Hidra<\/a> aparelhos para tratamento facial<\/li>\n<\/ul>\n<p data-start=\"3554\" data-end=\"3595\" data-relingo-block=\"true\">A estrutura de pre\u00e7os pode ser semelhante a esta:<\/p>\n<h3 data-section-id=\"7n06g1\" data-start=\"3597\" data-end=\"3628\" data-relingo-block=\"true\">N\u00edvel 1: Pre\u00e7o do fabricante<\/h3>\n<p data-start=\"3630\" data-end=\"3673\" data-relingo-block=\"true\">A f\u00e1brica vende para um distribuidor autorizado:<\/p>\n<p data-start=\"3675\" data-end=\"3692\" data-relingo-block=\"true\" data-relin-paragraph=\"324\"><strong data-start=\"3675\" data-end=\"3692\">Pre\u00e7o: $4.000<\/strong><\/p>\n<h3 data-section-id=\"193sye0\" data-start=\"3699\" data-end=\"3739\" data-relingo-block=\"true\">N\u00edvel 2: Pre\u00e7o de Atacado para Distribuidores<\/h3>\n<p data-start=\"3741\" data-end=\"3778\" data-relingo-block=\"true\">Distribuidor vende para uma cl\u00ednica de est\u00e9tica:<\/p>\n<p data-start=\"3780\" data-end=\"3797\" data-relingo-block=\"true\" data-relin-paragraph=\"327\"><strong data-start=\"3780\" data-end=\"3797\">Pre\u00e7o: $6.000<\/strong><\/p>\n<h3 data-section-id=\"14v0npe\" data-start=\"3804\" data-end=\"3838\" data-relingo-block=\"true\">N\u00edvel 3: Pre\u00e7o de varejo\/consumidor final<\/h3>\n<p data-start=\"3840\" data-end=\"3894\" data-relingo-block=\"true\">A cl\u00ednica adquire o equipamento para o funcionamento do neg\u00f3cio:<\/p>\n<p data-start=\"3896\" data-end=\"3913\" data-relingo-block=\"true\" data-relin-paragraph=\"330\"><strong data-start=\"3896\" data-end=\"3913\">Pre\u00e7o: $8.000<\/strong><\/p>\n<p data-start=\"3915\" data-end=\"4036\" data-relingo-block=\"true\" data-relin-paragraph=\"331\">A diferen\u00e7a entre cada n\u00edvel permite que diferentes participantes na cadeia de suprimentos obtenham lucros e prestem servi\u00e7os.<\/p>\n<h1 data-section-id=\"rabz1w\" data-start=\"4043\" data-end=\"4092\" data-relingo-block=\"true\">Por que o pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor \u00e9 menor?<\/h1>\n<p data-start=\"4094\" data-end=\"4215\" data-relingo-block=\"true\" data-relin-paragraph=\"333\">Os fabricantes geralmente oferecem pre\u00e7os mais baixos aos distribuidores porque estes fornecem um valioso suporte de mercado, incluindo:<\/p>\n<h2 data-section-id=\"7ye1d0\" data-start=\"4217\" data-end=\"4238\" data-relingo-block=\"true\" data-relin-paragraph=\"334\">1. Compras em grande quantidade<\/h2>\n<p data-start=\"4240\" data-end=\"4324\" data-relingo-block=\"true\" data-relin-paragraph=\"335\">Os distribuidores costumam comprar v\u00e1rias unidades, reduzindo os custos de venda do fabricante.<\/p>\n<p data-start=\"4326\" data-end=\"4338\" data-relingo-block=\"true\">Por exemplo:<\/p>\n<ul data-start=\"4340\" data-end=\"4423\">\n<li data-section-id=\"1mxaonr\" data-start=\"4340\" data-end=\"4376\">Pedido de uma \u00fanica m\u00e1quina: pre\u00e7o mais elevado<\/li>\n<li data-section-id=\"1qewvo9\" data-start=\"4377\" data-end=\"4423\">Pedidos de 20 a 50 unidades: melhores pre\u00e7os para distribuidores.<\/li>\n<\/ul>\n<h2 data-section-id=\"ezkage\" data-start=\"4430\" data-end=\"4454\" data-relingo-block=\"true\">2. Desenvolvimento de Mercado<\/h2>\n<p data-start=\"4456\" data-end=\"4520\" data-relingo-block=\"true\" data-relin-paragraph=\"340\">Os distribuidores ajudam os fabricantes a entrar em novos pa\u00edses e regi\u00f5es.<\/p>\n<p data-start=\"4522\" data-end=\"4538\" data-relingo-block=\"true\">Eles podem lidar com:<\/p>\n<ul data-start=\"4540\" data-end=\"4626\">\n<li data-section-id=\"13pfy7j\" data-start=\"4540\" data-end=\"4559\">Publicidade local<\/li>\n<li data-section-id=\"mgoy9x\" data-start=\"4560\" data-end=\"4582\">Aquisi\u00e7\u00e3o de clientes<\/li>\n<li data-section-id=\"1u8vy0q\" data-start=\"4583\" data-end=\"4609\">Participa\u00e7\u00e3o na exposi\u00e7\u00e3o<\/li>\n<li data-section-id=\"1uxye4t\" data-start=\"4610\" data-end=\"4626\">Redes de vendas<\/li>\n<\/ul>\n<h2 data-section-id=\"1xk3yae\" data-start=\"4633\" data-end=\"4658\" data-relingo-block=\"true\">3. Suporte p\u00f3s-venda<\/h2>\n<p data-start=\"4660\" data-end=\"4709\" data-relingo-block=\"true\">Muitos distribuidores oferecem servi\u00e7os locais, tais como:<\/p>\n<ul data-start=\"4711\" data-end=\"4770\">\n<li data-section-id=\"1tl2ot0\" data-start=\"4711\" data-end=\"4725\">Instala\u00e7\u00e3o<\/li>\n<li data-section-id=\"zis160\" data-start=\"4726\" data-end=\"4736\">Treinamento<\/li>\n<li data-section-id=\"whuiwl\" data-start=\"4737\" data-end=\"4750\">Manuten\u00e7\u00e3o<\/li>\n<li data-section-id=\"8u7rlg\" data-start=\"4751\" data-end=\"4770\">Suporte t\u00e9cnico<\/li>\n<\/ul>\n<p data-start=\"4772\" data-end=\"4826\" data-relingo-block=\"true\" data-relin-paragraph=\"352\">Isso reduz o \u00f4nus direto de assist\u00eancia t\u00e9cnica do fabricante.<\/p>\n<h1 data-section-id=\"1pt21wi\" data-start=\"4833\" data-end=\"4883\" data-relingo-block=\"true\">Um distribuidor pode definir seu pr\u00f3prio pre\u00e7o de atacado?<\/h1>\n<p data-start=\"4885\" data-end=\"4904\" data-relingo-block=\"true\">Na maioria dos casos, sim.<\/p>\n<p data-start=\"4906\" data-end=\"4980\" data-relingo-block=\"true\">Normalmente, um distribuidor tem liberdade para determinar os pre\u00e7os de revenda com base em:<\/p>\n<ul data-start=\"4982\" data-end=\"5098\">\n<li data-section-id=\"1t9rux7\" data-start=\"4982\" data-end=\"4997\">demanda de mercado<\/li>\n<li data-section-id=\"1s5mxa5\" data-start=\"4998\" data-end=\"5011\">Concorr\u00eancia<\/li>\n<li data-section-id=\"163j4bh\" data-start=\"5012\" data-end=\"5039\">Poder de compra do cliente<\/li>\n<li data-section-id=\"ral1cd\" data-start=\"5040\" data-end=\"5055\">Custos de servi\u00e7o<\/li>\n<li data-section-id=\"1g3mui5\" data-start=\"5056\" data-end=\"5078\">Investimento em marketing<\/li>\n<li data-section-id=\"1id8aaq\" data-start=\"5079\" data-end=\"5098\">Regulamentos locais<\/li>\n<\/ul>\n<p data-start=\"5100\" data-end=\"5201\" data-relingo-block=\"true\" data-relin-paragraph=\"362\">No entanto, alguns fabricantes podem fornecer diretrizes de pre\u00e7os recomendadas para manter o posicionamento da marca.<\/p>\n<h1 data-section-id=\"16oznf9\" data-start=\"5208\" data-end=\"5242\" data-relingo-block=\"true\">Pre\u00e7o do distribuidor vs. Pre\u00e7o do agente<\/h1>\n<p data-start=\"5244\" data-end=\"5288\" data-relingo-block=\"true\">Muitas pessoas confundem distribuidores com agentes.<\/p>\n<p data-start=\"5290\" data-end=\"5336\" data-relingo-block=\"true\">Embora semelhantes, s\u00e3o diferentes:<\/p>\n<h2 data-section-id=\"xdgtj0\" data-start=\"5338\" data-end=\"5346\" data-relingo-block=\"true\">Agente<\/h2>\n<p data-start=\"5348\" data-end=\"5365\" data-relingo-block=\"true\">Um agente geralmente:<\/p>\n<ul data-start=\"5367\" data-end=\"5452\">\n<li data-section-id=\"15wawsd\" data-start=\"5367\" data-end=\"5386\">Promove produtos<\/li>\n<li data-section-id=\"18n8nnt\" data-start=\"5387\" data-end=\"5404\">Encontra clientes<\/li>\n<li data-section-id=\"1fa5rji\" data-start=\"5405\" data-end=\"5427\">Recebe comiss\u00f5es<\/li>\n<li data-section-id=\"1i193jh\" data-start=\"5428\" data-end=\"5452\">Pode n\u00e3o haver estoque dispon\u00edvel<\/li>\n<\/ul>\n<p data-start=\"5454\" data-end=\"5462\" data-relingo-block=\"true\">Exemplo:<\/p>\n<p data-start=\"5464\" data-end=\"5566\" data-relingo-block=\"true\">Um agente de equipamentos de beleza apresenta as m\u00e1quinas SHEFMON \u00e0s cl\u00ednicas locais e recebe uma comiss\u00e3o de vendas.<\/p>\n<h2 data-section-id=\"18fp18q\" data-start=\"5573\" data-end=\"5587\" data-relingo-block=\"true\">Distribuidor<\/h2>\n<p data-start=\"5589\" data-end=\"5611\" data-relingo-block=\"true\">Um distribuidor geralmente:<\/p>\n<ul data-start=\"5613\" data-end=\"5747\">\n<li data-section-id=\"1k8ih00\" data-start=\"5613\" data-end=\"5642\">Compra produtos diretamente<\/li>\n<li data-section-id=\"xluio7\" data-start=\"5643\" data-end=\"5659\">Possui estoque<\/li>\n<li data-section-id=\"zj2d84\" data-start=\"5660\" data-end=\"5681\">Respons\u00e1vel pelas vendas locais<\/li>\n<li data-section-id=\"1o7zskj\" data-start=\"5682\" data-end=\"5709\">Oferece suporte ao cliente.<\/li>\n<li data-section-id=\"1r6211m\" data-start=\"5710\" data-end=\"5747\">Obt\u00e9m lucro com as diferen\u00e7as de pre\u00e7o<\/li>\n<\/ul>\n<p data-start=\"5749\" data-end=\"5757\" data-relingo-block=\"true\">Exemplo:<\/p>\n<p data-start=\"5759\" data-end=\"5855\" data-relingo-block=\"true\" data-relin-paragraph=\"382\">Um distribuidor compra 20 m\u00e1quinas de est\u00e9tica da SHEFMON e as revende para cl\u00ednicas em seu pa\u00eds.<\/p>\n<h1 data-section-id=\"129c08e\" data-start=\"5862\" data-end=\"5910\" data-relingo-block=\"true\" data-relin-paragraph=\"383\">Como os fabricantes determinam os pre\u00e7os dos distribuidores<\/h1>\n<p data-start=\"5912\" data-end=\"5943\" data-relingo-block=\"true\" data-relin-paragraph=\"384\">Os fabricantes geralmente consideram:<\/p>\n<h2 data-section-id=\"1vxhcls\" data-start=\"5945\" data-end=\"5962\" data-relingo-block=\"true\">Quantidade do pedido<\/h2>\n<p data-start=\"5964\" data-end=\"6011\" data-relingo-block=\"true\">Pedidos maiores geralmente recebem pre\u00e7os melhores.<\/p>\n<h2 data-section-id=\"1971b4h\" data-start=\"6013\" data-end=\"6032\" data-relingo-block=\"true\">Potencial de mercado<\/h2>\n<p data-start=\"6034\" data-end=\"6115\" data-relingo-block=\"true\" data-relin-paragraph=\"388\">Distribuidores exclusivos em mercados importantes podem receber pol\u00edticas de pre\u00e7os especiais.<\/p>\n<h2 data-section-id=\"fej67e\" data-start=\"6117\" data-end=\"6137\" data-relingo-block=\"true\">N\u00edvel de coopera\u00e7\u00e3o<\/h2>\n<p data-start=\"6139\" data-end=\"6170\" data-relingo-block=\"true\">Parceiros de longo prazo podem receber:<\/p>\n<ul data-start=\"6172\" data-end=\"6254\">\n<li data-section-id=\"z1qh3q\" data-start=\"6172\" data-end=\"6190\">Melhores descontos<\/li>\n<li data-section-id=\"1ubeyo3\" data-start=\"6191\" data-end=\"6210\">Apoio de marketing<\/li>\n<li data-section-id=\"1brk6rd\" data-start=\"6211\" data-end=\"6232\">Produ\u00e7\u00e3o priorit\u00e1ria<\/li>\n<li data-section-id=\"6ns9ge\" data-start=\"6233\" data-end=\"6254\">Prote\u00e7\u00e3o regional<\/li>\n<\/ul>\n<h2 data-section-id=\"7e9o4i\" data-start=\"6256\" data-end=\"6272\" data-relingo-block=\"true\">Condi\u00e7\u00f5es de pagamento<\/h2>\n<p data-start=\"6274\" data-end=\"6317\" data-relingo-block=\"true\">Os m\u00e9todos de pagamento tamb\u00e9m podem influenciar os pre\u00e7os.<\/p>\n<p data-start=\"6319\" data-end=\"6331\" data-relingo-block=\"true\">Por exemplo:<\/p>\n<ul data-start=\"6333\" data-end=\"6428\">\n<li data-section-id=\"tm56xn\" data-start=\"6333\" data-end=\"6365\">Pagamento integral antes da produ\u00e7\u00e3o.<\/li>\n<li data-section-id=\"19u9upb\" data-start=\"6366\" data-end=\"6393\">Dep\u00f3sito + pagamento do saldo<\/li>\n<li data-section-id=\"qy7cd\" data-start=\"6394\" data-end=\"6428\">acordos de coopera\u00e7\u00e3o de longo prazo<\/li>\n<\/ul>\n<h1 data-section-id=\"1yr0a9a\" data-start=\"6435\" data-end=\"6479\" data-relingo-block=\"true\">Como calcular a margem de lucro do distribuidor<\/h1>\n<p data-start=\"6481\" data-end=\"6502\" data-relingo-block=\"true\" data-relin-paragraph=\"402\">A f\u00f3rmula b\u00e1sica \u00e9:<\/p>\n<p data-start=\"6504\" data-end=\"6579\" data-relin-paragraph=\"448\"><strong data-start=\"6504\" data-end=\"6579\">Margem de lucro = (Pre\u00e7o de venda \u2013 Pre\u00e7o de compra) \u00f7 Pre\u00e7o de venda \u00d7 100%<\/strong><\/p>\n<p data-start=\"6581\" data-end=\"6589\">Exemplo:<\/p>\n<p data-start=\"6591\" data-end=\"6628\">Pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor:<br \/>\n$4,000<\/p>\n<p data-start=\"6630\" data-end=\"6661\">Pre\u00e7o de venda por atacado:<br \/>\n$6,000<\/p>\n<p data-start=\"6663\" data-end=\"6670\">Lucro:<\/p>\n<p data-start=\"6672\" data-end=\"6696\" data-relin-paragraph=\"453\">$6.000 \u2013 $4.000 = $2.000<\/p>\n<p data-start=\"6698\" data-end=\"6712\">Margem de lucro:<\/p>\n<p data-start=\"6714\" data-end=\"6744\" data-relin-paragraph=\"455\">$2.000 \u00f7 $6.000 \u00d7 100% = 33,3%<\/p>\n<p data-start=\"6746\" data-end=\"6789\">No entanto, o lucro real deve levar em considera\u00e7\u00e3o:<\/p>\n<ul data-start=\"6791\" data-end=\"6902\">\n<li data-section-id=\"2zzzqa\" data-start=\"6791\" data-end=\"6807\">Custos de envio<\/li>\n<li data-section-id=\"1781rw3\" data-start=\"6808\" data-end=\"6815\">Impostos<\/li>\n<li data-section-id=\"rlucku\" data-start=\"6816\" data-end=\"6836\">Despesas de armaz\u00e9m<\/li>\n<li data-section-id=\"1n6y7in\" data-start=\"6837\" data-end=\"6857\">Despesas de marketing<\/li>\n<li data-section-id=\"hutpw8\" data-start=\"6858\" data-end=\"6877\">Sal\u00e1rios dos funcion\u00e1rios<\/li>\n<li data-section-id=\"1ncg7c9\" data-start=\"6878\" data-end=\"6902\">Custos de atendimento ao cliente<\/li>\n<\/ul>\n<h1 data-section-id=\"ahkoei\" data-start=\"6909\" data-end=\"6965\">Como escolher um fabricante confi\u00e1vel de equipamentos de beleza<\/h1>\n<p data-start=\"6967\" data-end=\"7068\">Para distribuidores que entram no setor de equipamentos de beleza, escolher o fabricante certo \u00e9 fundamental.<\/p>\n<p data-start=\"7070\" data-end=\"7109\">Um fabricante confi\u00e1vel deve fornecer:<\/p>\n<ul data-start=\"7111\" data-end=\"7272\">\n<li data-section-id=\"ryw2nc\" data-start=\"7111\" data-end=\"7144\">Pre\u00e7os competitivos para distribuidores<\/li>\n<li data-section-id=\"nj95oj\" data-start=\"7145\" data-end=\"7169\">Qualidade est\u00e1vel do produto<\/li>\n<li data-section-id=\"14vq2rn\" data-start=\"7170\" data-end=\"7193\">Forma\u00e7\u00e3o profissional<\/li>\n<li data-section-id=\"8u7rlg\" data-start=\"7194\" data-end=\"7213\">Suporte t\u00e9cnico<\/li>\n<li data-section-id=\"12r3hec\" data-start=\"7214\" data-end=\"7235\">Materiais de marketing<\/li>\n<li data-section-id=\"1am02m9\" data-start=\"7236\" data-end=\"7254\">Servi\u00e7o de garantia<\/li>\n<li data-section-id=\"1ydxf1y\" data-start=\"7255\" data-end=\"7272\">Op\u00e7\u00f5es OEM\/ODM<\/li>\n<\/ul>\n<p data-start=\"7274\" data-end=\"7401\" data-relin-paragraph=\"474\">Trabalhar com um fabricante experiente permite que os distribuidores construam neg\u00f3cios de longo prazo, em vez de competirem apenas por pre\u00e7o.<\/p>\n<h1 data-section-id=\"fsb6xx\" data-start=\"7408\" data-end=\"7420\">Conclus\u00e3o<\/h1>\n<p data-start=\"7422\" data-end=\"7542\">A principal diferen\u00e7a entre o pre\u00e7o de aquisi\u00e7\u00e3o de um distribuidor e o pre\u00e7o de atacado reside na sua posi\u00e7\u00e3o na cadeia de suprimentos.<\/p>\n<p data-start=\"7544\" data-end=\"7755\">O <strong data-start=\"7548\" data-end=\"7581\">pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor<\/strong> \u00c9 o custo pago por um distribuidor ao comprar diretamente de um fabricante. <strong data-start=\"7666\" data-end=\"7685\">pre\u00e7o de atacado<\/strong> \u00e9 o pre\u00e7o de revenda cobrado pelo distribuidor aos clientes empresariais.<\/p>\n<p data-start=\"7757\" data-end=\"7920\" data-relin-paragraph=\"481\">A diferen\u00e7a entre esses dois pre\u00e7os cria a margem de lucro do distribuidor e cobre os custos de marketing, vendas, atendimento ao cliente e desenvolvimento de mercado.<\/p>\n<p data-start=\"7922\" data-end=\"8096\">Para empresas de equipamentos de beleza, entender essa estrutura de pre\u00e7os ajuda os fabricantes a criarem melhores parcerias e auxilia os distribuidores a desenvolverem estrat\u00e9gias de vendas lucrativas.<\/p>\n<h1 data-section-id=\"1h0z0ob\" data-start=\"8103\" data-end=\"8137\">Perguntas Frequentes (FAQ)<\/h1>\n<h2 data-section-id=\"14h0pr6\" data-start=\"8139\" data-end=\"8193\" data-relin-paragraph=\"537\">1. O pre\u00e7o de distribuidor \u00e9 menor que o pre\u00e7o de atacado?<\/h2>\n<p data-start=\"8195\" data-end=\"8385\">Sim. O pre\u00e7o de aquisi\u00e7\u00e3o do distribuidor geralmente \u00e9 menor porque se trata do pre\u00e7o de compra inicial do fabricante. Os pre\u00e7os de atacado geralmente incluem o lucro do distribuidor e os custos de servi\u00e7o.<\/p>\n<h2 data-section-id=\"trtnv5\" data-start=\"8387\" data-end=\"8439\" data-relin-paragraph=\"540\">2. Um distribuidor pode comprar diretamente de uma f\u00e1brica?<\/h2>\n<p data-start=\"8441\" data-end=\"8544\">Sim. Muitos distribuidores compram diretamente dos fabricantes, especialmente quando encomendam grandes quantidades.<\/p>\n<h2 data-section-id=\"if0p70\" data-start=\"8546\" data-end=\"8595\">3. Pre\u00e7o de atacado \u00e9 o mesmo que pre\u00e7o de distribuidor?<\/h2>\n<p data-start=\"8597\" data-end=\"8754\" data-relin-paragraph=\"544\">N\u00e3o. O pre\u00e7o de distribuidor refere-se ao custo pago pelo distribuidor, enquanto o pre\u00e7o de atacado refere-se ao pre\u00e7o cobrado na venda dos produtos para compradores empresariais.<\/p>\n<h2 data-section-id=\"1uzny17\" data-start=\"8756\" data-end=\"8795\">4. Qual pre\u00e7o \u00e9 melhor para os compradores?<\/h2>\n<p data-start=\"8797\" data-end=\"8911\" data-relin-paragraph=\"547\">Os fabricantes geralmente oferecem os melhores pre\u00e7os aos distribuidores autorizados porque estes compram em maiores quantidades.<\/p>\n<h2 data-section-id=\"7mk7n0\" data-start=\"8913\" data-end=\"8981\" data-relin-paragraph=\"549\">5. Qual a margem de lucro que os distribuidores de equipamentos de beleza podem obter?<\/h2>\n<p data-start=\"8983\" data-end=\"9176\" data-relin-paragraph=\"551\">As margens de lucro variam dependendo do produto, do mercado, da concorr\u00eancia e do n\u00edvel de servi\u00e7o. Distribuidores de equipamentos profissionais geralmente obt\u00eam lucro tanto com a venda de produtos quanto com os servi\u00e7os p\u00f3s-venda.<\/p>\n<h2 data-section-id=\"11clx26\" data-start=\"9178\" data-end=\"9256\" data-relin-paragraph=\"553\">6. Qual a diferen\u00e7a entre um agente e um distribuidor de equipamentos de beleza?<\/h2>\n<p data-start=\"9258\" data-end=\"9407\" data-is-last-node=\"\" data-is-only-node=\"\">Um agente geralmente ganha comiss\u00f5es promovendo produtos, enquanto um distribuidor compra produtos, gerencia o estoque e obt\u00e9m lucro com a revenda.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the supply chain and distribution industry, terms such as distributor purchase price, factory price, wholesale price, and retail price<\/p>","protected":false},"author":3,"featured_media":16745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-16742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"_links":{"self":[{"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/posts\/16742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/comments?post=16742"}],"version-history":[{"count":2,"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/posts\/16742\/revisions"}],"predecessor-version":[{"id":16747,"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/posts\/16742\/revisions\/16747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/media\/16745"}],"wp:attachment":[{"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/media?parent=16742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/categories?post=16742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shefmon.com\/pt\/wp-json\/wp\/v2\/tags?post=16742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}