{"id":16742,"date":"2026-07-23T14:29:46","date_gmt":"2026-07-23T06:29:46","guid":{"rendered":"https:\/\/shefmon.com\/?p=16742"},"modified":"2026-07-23T14:29:46","modified_gmt":"2026-07-23T06:29:46","slug":"what-is-the-difference-between-the-price-at-which-a-distributor-acquires-goods-and-the-wholesale-price","status":"publish","type":"post","link":"https:\/\/shefmon.com\/fr\/what-is-the-difference-between-the-price-at-which-a-distributor-acquires-goods-and-the-wholesale-price\/","title":{"rendered":"Quelle est la diff\u00e9rence entre le prix auquel un distributeur acquiert les marchandises et le prix de gros\u00a0?"},"content":{"rendered":"<p data-start=\"107\" data-end=\"353\" data-relingo-block=\"true\" data-relin-paragraph=\"251\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16745 size-full\" src=\"https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d.png\" alt=\"\" width=\"1327\" height=\"1186\" srcset=\"https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d.png 1327w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-300x268.png 300w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-1024x915.png 1024w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-768x686.png 768w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-13x12.png 13w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-600x536.png 600w, https:\/\/shefmon.com\/wp-content\/uploads\/2026\/07\/f3d12f95-2207-4129-ba61-caa7b2f8e69d-150x134.png 150w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"107\" data-end=\"353\" data-relingo-block=\"true\" data-relin-paragraph=\"251\">Dans le secteur de la cha\u00eene d&#039;approvisionnement et de la distribution, des termes tels que <strong data-start=\"168\" data-end=\"198\">prix d&#039;achat du distributeur<\/strong>, <strong data-start=\"200\" data-end=\"217\">prix d&#039;usine<\/strong>, <strong data-start=\"219\" data-end=\"238\">prix de gros<\/strong>, et <strong data-start=\"244\" data-end=\"260\">prix en d\u00e9tail<\/strong> sont souvent utilis\u00e9s indiff\u00e9remment. Cependant, ils repr\u00e9sentent diff\u00e9rentes \u00e9tapes de la tarification d&#039;un produit.<\/p>\n<p data-start=\"355\" data-end=\"626\" data-relingo-block=\"true\" data-relin-paragraph=\"252\">Il est important pour les fabricants, les distributeurs, les agents et les d\u00e9taillants de comprendre la diff\u00e9rence entre le prix d&#039;achat des marchandises par un distributeur et le prix de gros, notamment dans des secteurs comme les \u00e9quipements de beaut\u00e9, l&#039;esth\u00e9tique m\u00e9dicale et les dispositifs professionnels.<\/p>\n<h1 data-section-id=\"1opk7kg\" data-start=\"633\" data-end=\"682\" data-relingo-block=\"true\" data-relin-paragraph=\"253\">Comprendre le prix d&#039;acquisition d&#039;un distributeur<\/h1>\n<p data-start=\"684\" data-end=\"883\" data-relingo-block=\"true\" data-relin-paragraph=\"254\">Le <strong data-start=\"688\" data-end=\"721\">prix d&#039;acquisition du distributeur<\/strong> (\u00e9galement appel\u00e9 prix d&#039;achat du distributeur ou prix de revient du distributeur) correspond au montant pay\u00e9 par un distributeur lors de l&#039;achat de produits aupr\u00e8s d&#039;un fabricant ou d&#039;un fournisseur.<\/p>\n<p data-start=\"885\" data-end=\"1068\" data-relingo-block=\"true\">C&#039;est g\u00e9n\u00e9ralement le <strong data-start=\"905\" data-end=\"952\">prix commercial le plus bas de la cha\u00eene d&#039;approvisionnement<\/strong> car le distributeur ach\u00e8te g\u00e9n\u00e9ralement en grandes quantit\u00e9s et aide le fabricant \u00e0 conqu\u00e9rir de nouveaux march\u00e9s.<\/p>\n<p data-start=\"1070\" data-end=\"1082\" data-relingo-block=\"true\">Par exemple:<\/p>\n<p data-start=\"1084\" data-end=\"1176\" data-relingo-block=\"true\">Un fabricant d&#039;\u00e9quipements de beaut\u00e9 vend une machine HIFU professionnelle \u00e0 un distributeur r\u00e9gional.<\/p>\n<ul data-start=\"1178\" data-end=\"1251\">\n<li data-section-id=\"1f7lbyc\" data-start=\"1178\" data-end=\"1211\">Co\u00fbt de production en usine : $2 000<\/li>\n<li data-section-id=\"163lntj\" data-start=\"1212\" data-end=\"1251\">Prix d&#039;acquisition du distributeur\u00a0: $3\u00a0500<\/li>\n<\/ul>\n<p data-start=\"1253\" data-end=\"1314\" data-relingo-block=\"true\">Le distributeur paie $3 500 par unit\u00e9 pour obtenir l&#039;\u00e9quipement.<\/p>\n<p data-start=\"1316\" data-end=\"1339\" data-relingo-block=\"true\">Ce prix peut inclure\u00a0:<\/p>\n<ul data-start=\"1341\" data-end=\"1467\">\n<li data-section-id=\"cqhv4z\" data-start=\"1341\" data-end=\"1361\">co\u00fbt de fabrication<\/li>\n<li data-section-id=\"y6rpqz\" data-start=\"1362\" data-end=\"1382\">Inspection de la qualit\u00e9<\/li>\n<li data-section-id=\"1jvsno7\" data-start=\"1383\" data-end=\"1394\">Conditionnement<\/li>\n<li data-section-id=\"1hgy8f4\" data-start=\"1395\" data-end=\"1416\">Documentation de base<\/li>\n<li data-section-id=\"905o7o\" data-start=\"1417\" data-end=\"1440\">marge b\u00e9n\u00e9ficiaire de l&#039;usine<\/li>\n<li data-section-id=\"po0fot\" data-start=\"1441\" data-end=\"1467\">co\u00fbts de pr\u00e9paration \u00e0 l&#039;exportation<\/li>\n<\/ul>\n<p data-start=\"1469\" data-end=\"1615\" data-relingo-block=\"true\">Cependant, c&#039;est g\u00e9n\u00e9ralement le cas. <strong data-start=\"1494\" data-end=\"1501\">pas<\/strong> inclure les d\u00e9penses de marketing propres au distributeur, les co\u00fbts de vente locaux, les co\u00fbts de stockage ou les frais de service \u00e0 la client\u00e8le.<\/p>\n<h1 data-section-id=\"i8ibis\" data-start=\"1622\" data-end=\"1657\" data-relingo-block=\"true\">Comprendre le prix de gros<\/h1>\n<p data-start=\"1659\" data-end=\"1768\" data-relingo-block=\"true\">Le <strong data-start=\"1663\" data-end=\"1682\">prix de gros<\/strong> Il s&#039;agit du prix auquel les produits sont vendus aux entreprises qui ach\u00e8tent des marchandises pour la revente.<\/p>\n<p data-start=\"1770\" data-end=\"1904\" data-relingo-block=\"true\">Le prix de gros est g\u00e9n\u00e9ralement sup\u00e9rieur au prix d&#039;achat du distributeur car il peut inclure des co\u00fbts suppl\u00e9mentaires et des marges b\u00e9n\u00e9ficiaires.<\/p>\n<p data-start=\"1906\" data-end=\"1918\" data-relingo-block=\"true\">Par exemple:<\/p>\n<p data-start=\"1920\" data-end=\"1981\" data-relingo-block=\"true\">Un distributeur ach\u00e8te du mat\u00e9riel de beaut\u00e9 aupr\u00e8s d&#039;un fabricant\u00a0:<\/p>\n<p data-start=\"1983\" data-end=\"2013\" data-relingo-block=\"true\"><strong data-start=\"1983\" data-end=\"2013\">Fabricant \u2192 Distributeur<\/strong><\/p>\n<p data-start=\"2015\" data-end=\"2045\" data-relingo-block=\"true\">Prix d&#039;acquisition du distributeur\u00a0:<\/p>\n<ul data-start=\"2046\" data-end=\"2068\">\n<li data-section-id=\"1i1jpmz\" data-start=\"2046\" data-end=\"2068\">Machine HIFU : $3 500<\/li>\n<\/ul>\n<p data-start=\"2070\" data-end=\"2139\" data-relingo-block=\"true\">Le distributeur vend ensuite la m\u00eame machine \u00e0 une clinique de beaut\u00e9 locale\u00a0:<\/p>\n<p data-start=\"2141\" data-end=\"2172\" data-relingo-block=\"true\"><strong data-start=\"2141\" data-end=\"2172\">Distributeur \u2192 Clinique de beaut\u00e9<\/strong><\/p>\n<p data-start=\"2174\" data-end=\"2190\" data-relingo-block=\"true\">Prix de gros:<\/p>\n<ul data-start=\"2191\" data-end=\"2213\">\n<li data-section-id=\"1i2si2w\" data-start=\"2191\" data-end=\"2213\">Machine HIFU : $5 000<\/li>\n<\/ul>\n<p data-start=\"2215\" data-end=\"2244\" data-relingo-block=\"true\">La diff\u00e9rence $1,500 couvre\u00a0:<\/p>\n<ul data-start=\"2246\" data-end=\"2387\">\n<li data-section-id=\"1r5on1t\" data-start=\"2246\" data-end=\"2266\">B\u00e9n\u00e9fice du distributeur<\/li>\n<li data-section-id=\"c35a1t\" data-start=\"2267\" data-end=\"2284\">Marketing local<\/li>\n<li data-section-id=\"sjw630\" data-start=\"2285\" data-end=\"2309\">Communication avec les clients<\/li>\n<li data-section-id=\"91p6h3\" data-start=\"2310\" data-end=\"2328\">Soutien \u00e0 la formation<\/li>\n<li data-section-id=\"12bcxue\" data-start=\"2329\" data-end=\"2345\">Transport<\/li>\n<li data-section-id=\"1ldiw3h\" data-start=\"2346\" data-end=\"2368\">Assistance technique<\/li>\n<li data-section-id=\"1am02m9\" data-start=\"2369\" data-end=\"2387\">Service de garantie<\/li>\n<\/ul>\n<h1 data-section-id=\"12w700\" data-start=\"2394\" data-end=\"2469\" data-relingo-block=\"true\">Principales diff\u00e9rences entre le prix d&#039;acquisition du distributeur et le prix de gros<\/h1>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2471\" data-end=\"3025\" data-relingo-block=\"true\">\n<thead data-start=\"2471\" data-end=\"2535\" data-relingo-block=\"true\">\n<tr data-start=\"2471\" data-end=\"2535\" data-relingo-block=\"true\">\n<th class=\"last:pe-10\" data-start=\"2471\" data-end=\"2484\" data-col-size=\"sm\" data-relingo-block=\"true\">Comparaison<\/th>\n<th class=\"last:pe-10\" data-start=\"2484\" data-end=\"2516\" data-col-size=\"md\" data-relingo-block=\"true\">Prix d&#039;acquisition du distributeur<\/th>\n<th class=\"last:pe-10\" data-start=\"2516\" data-end=\"2535\" data-col-size=\"md\" data-relingo-block=\"true\">Prix de gros<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2550\" data-end=\"3025\" data-relingo-block=\"true\">\n<tr data-start=\"2550\" data-end=\"2685\" data-relingo-block=\"true\">\n<td data-start=\"2550\" data-end=\"2563\" data-col-size=\"sm\" data-relingo-block=\"true\">D\u00e9finition<\/td>\n<td data-start=\"2563\" data-end=\"2632\" data-col-size=\"md\" data-relingo-block=\"true\">Prix pay\u00e9 par un distributeur pour obtenir des produits aupr\u00e8s d&#039;un fabricant<\/td>\n<td data-start=\"2632\" data-end=\"2685\" data-col-size=\"md\" data-relingo-block=\"true\">Prix factur\u00e9 lors de la vente de produits aux entreprises<\/td>\n<\/tr>\n<tr data-start=\"2686\" data-end=\"2751\" data-relingo-block=\"true\">\n<td data-start=\"2686\" data-end=\"2695\" data-col-size=\"sm\" data-relingo-block=\"true\">Vendeur<\/td>\n<td data-start=\"2695\" data-end=\"2722\" data-col-size=\"md\" data-relingo-block=\"true\">Fabricant ou fournisseur<\/td>\n<td data-col-size=\"md\" data-start=\"2722\" data-end=\"2751\" data-relingo-block=\"true\">Distributeur ou grossiste<\/td>\n<\/tr>\n<tr data-start=\"2752\" data-end=\"2822\" data-relingo-block=\"true\">\n<td data-start=\"2752\" data-end=\"2760\" data-col-size=\"sm\" data-relingo-block=\"true\">Acheteur<\/td>\n<td data-start=\"2760\" data-end=\"2774\" data-col-size=\"md\" data-relingo-block=\"true\">Distributeur<\/td>\n<td data-start=\"2774\" data-end=\"2822\" data-col-size=\"md\" data-relingo-block=\"true\">Commerce de d\u00e9tail, salon de coiffure, clinique ou autre entreprise<\/td>\n<\/tr>\n<tr data-start=\"2823\" data-end=\"2855\" data-relingo-block=\"true\">\n<td data-start=\"2823\" data-end=\"2837\" data-col-size=\"sm\" data-relingo-block=\"true\">Niveau de prix<\/td>\n<td data-start=\"2837\" data-end=\"2845\" data-col-size=\"md\" data-relingo-block=\"true\">Inf\u00e9rieur<\/td>\n<td data-start=\"2845\" data-end=\"2855\" data-col-size=\"md\" data-relingo-block=\"true\">Plus haut<\/td>\n<\/tr>\n<tr data-start=\"2856\" data-end=\"2908\" data-relingo-block=\"true\">\n<td data-start=\"2856\" data-end=\"2866\" data-col-size=\"sm\" data-relingo-block=\"true\">But<\/td>\n<td data-start=\"2866\" data-end=\"2892\" data-col-size=\"md\" data-relingo-block=\"true\">co\u00fbt d&#039;entr\u00e9e dans la cha\u00eene d&#039;approvisionnement<\/td>\n<td data-start=\"2892\" data-end=\"2908\" data-col-size=\"md\" data-relingo-block=\"true\">prix de revente<\/td>\n<\/tr>\n<tr data-start=\"2909\" data-end=\"2968\" data-relingo-block=\"true\">\n<td data-start=\"2909\" data-end=\"2940\" data-col-size=\"sm\" data-relingo-block=\"true\">Inclut le b\u00e9n\u00e9fice du distributeur\u00a0?<\/td>\n<td data-col-size=\"md\" data-start=\"2940\" data-end=\"2953\" data-relingo-block=\"true\">G\u00e9n\u00e9ralement non<\/td>\n<td data-col-size=\"md\" data-start=\"2953\" data-end=\"2968\" data-relingo-block=\"true\">G\u00e9n\u00e9ralement oui<\/td>\n<\/tr>\n<tr data-start=\"2969\" data-end=\"3025\" data-relingo-block=\"true\">\n<td data-start=\"2969\" data-end=\"2980\" data-col-size=\"sm\" data-relingo-block=\"true\">Quantit\u00e9<\/td>\n<td data-start=\"2980\" data-end=\"3013\" data-col-size=\"md\" data-relingo-block=\"true\">Achats g\u00e9n\u00e9ralement en gros volumes<\/td>\n<td data-start=\"3013\" data-end=\"3025\" data-col-size=\"md\" data-relingo-block=\"true\">Peut varier<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h1 data-section-id=\"1dv2av2\" data-start=\"3032\" data-end=\"3074\" data-relingo-block=\"true\">Exemple dans l&#039;industrie des \u00e9quipements de beaut\u00e9<\/h1>\n<p data-start=\"3076\" data-end=\"3149\" data-relingo-block=\"true\">Imaginez un fabricant qui produit des \u00e9quipements esth\u00e9tiques professionnels tels que\u00a0:<\/p>\n<ul data-start=\"3151\" data-end=\"3552\">\n<li data-section-id=\"1yq4buy\" data-start=\"3151\" data-end=\"3230\"><a class=\"decorated-link\" href=\"https:\/\/shefmon.com\/product-category\/cryolipolysis\/\" target=\"_new\" rel=\"noopener\" data-start=\"3153\" data-end=\"3221\">Cryolipolyse<\/a> machines<\/li>\n<li data-section-id=\"17045ik\" data-start=\"3231\" data-end=\"3310\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3233\" data-end=\"3287\">Emslim<\/a> \u00e9quipement de modelage corporel<\/li>\n<li data-section-id=\"1os6h3s\" data-start=\"3311\" data-end=\"3388\"><a class=\"decorated-link\" href=\"https:\/\/shefmon.com\/product-category\/hifu\/\" target=\"_new\" rel=\"noopener\" data-start=\"3313\" data-end=\"3363\">HIFU<\/a> machines de raffermissement de la peau<\/li>\n<li data-section-id=\"1td7fln\" data-start=\"3389\" data-end=\"3472\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3391\" data-end=\"3451\">Laser IPL<\/a> syst\u00e8mes d&#039;\u00e9pilation<\/li>\n<li data-section-id=\"pmvusz\" data-start=\"3473\" data-end=\"3552\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3475\" data-end=\"3527\">Hydre<\/a> appareils de traitement du visage<\/li>\n<\/ul>\n<p data-start=\"3554\" data-end=\"3595\" data-relingo-block=\"true\">La structure tarifaire peut se pr\u00e9senter comme suit\u00a0:<\/p>\n<h3 data-section-id=\"7n06g1\" data-start=\"3597\" data-end=\"3628\" data-relingo-block=\"true\">Niveau 1 : Prix du fabricant<\/h3>\n<p data-start=\"3630\" data-end=\"3673\" data-relingo-block=\"true\">L&#039;usine vend \u00e0 un distributeur agr\u00e9\u00e9\u00a0:<\/p>\n<p data-start=\"3675\" data-end=\"3692\" data-relingo-block=\"true\" data-relin-paragraph=\"324\"><strong data-start=\"3675\" data-end=\"3692\">Prix : $4 000<\/strong><\/p>\n<h3 data-section-id=\"193sye0\" data-start=\"3699\" data-end=\"3739\" data-relingo-block=\"true\">Niveau 2 : Prix de gros distributeur<\/h3>\n<p data-start=\"3741\" data-end=\"3778\" data-relingo-block=\"true\">Le distributeur vend \u00e0 une clinique de beaut\u00e9\u00a0:<\/p>\n<p data-start=\"3780\" data-end=\"3797\" data-relingo-block=\"true\" data-relin-paragraph=\"327\"><strong data-start=\"3780\" data-end=\"3797\">Prix : $6 000<\/strong><\/p>\n<h3 data-section-id=\"14v0npe\" data-start=\"3804\" data-end=\"3838\" data-relingo-block=\"true\">Niveau 3 : Prix de d\u00e9tail\/utilisateur final<\/h3>\n<p data-start=\"3840\" data-end=\"3894\" data-relingo-block=\"true\">La clinique ach\u00e8te l&#039;\u00e9quipement n\u00e9cessaire \u00e0 son fonctionnement :<\/p>\n<p data-start=\"3896\" data-end=\"3913\" data-relingo-block=\"true\" data-relin-paragraph=\"330\"><strong data-start=\"3896\" data-end=\"3913\">Prix : $8 000<\/strong><\/p>\n<p data-start=\"3915\" data-end=\"4036\" data-relingo-block=\"true\" data-relin-paragraph=\"331\">La diff\u00e9rence entre chaque niveau permet aux diff\u00e9rents acteurs de la cha\u00eene d&#039;approvisionnement de r\u00e9aliser des b\u00e9n\u00e9fices et de fournir des services.<\/p>\n<h1 data-section-id=\"rabz1w\" data-start=\"4043\" data-end=\"4092\" data-relingo-block=\"true\">Pourquoi le prix d&#039;acquisition du distributeur est-il inf\u00e9rieur\u00a0?<\/h1>\n<p data-start=\"4094\" data-end=\"4215\" data-relingo-block=\"true\" data-relin-paragraph=\"333\">Les fabricants proposent g\u00e9n\u00e9ralement des prix inf\u00e9rieurs aux distributeurs car ces derniers apportent un soutien pr\u00e9cieux au march\u00e9, notamment\u00a0:<\/p>\n<h2 data-section-id=\"7ye1d0\" data-start=\"4217\" data-end=\"4238\" data-relingo-block=\"true\" data-relin-paragraph=\"334\">1. Achat en gros<\/h2>\n<p data-start=\"4240\" data-end=\"4324\" data-relingo-block=\"true\" data-relin-paragraph=\"335\">Les distributeurs ach\u00e8tent souvent plusieurs unit\u00e9s, ce qui r\u00e9duit les co\u00fbts de vente du fabricant.<\/p>\n<p data-start=\"4326\" data-end=\"4338\" data-relingo-block=\"true\">Par exemple:<\/p>\n<ul data-start=\"4340\" data-end=\"4423\">\n<li data-section-id=\"1mxaonr\" data-start=\"4340\" data-end=\"4376\">Commande d&#039;une seule machine : prix plus \u00e9lev\u00e9<\/li>\n<li data-section-id=\"1qewvo9\" data-start=\"4377\" data-end=\"4423\">Commande de 20 \u00e0 50 unit\u00e9s\u00a0: prix distributeur plus avantageux<\/li>\n<\/ul>\n<h2 data-section-id=\"ezkage\" data-start=\"4430\" data-end=\"4454\" data-relingo-block=\"true\">2. D\u00e9veloppement du march\u00e9<\/h2>\n<p data-start=\"4456\" data-end=\"4520\" data-relingo-block=\"true\" data-relin-paragraph=\"340\">Les distributeurs aident les fabricants \u00e0 p\u00e9n\u00e9trer de nouveaux pays et r\u00e9gions.<\/p>\n<p data-start=\"4522\" data-end=\"4538\" data-relingo-block=\"true\">Ils peuvent g\u00e9rer\u00a0:<\/p>\n<ul data-start=\"4540\" data-end=\"4626\">\n<li data-section-id=\"13pfy7j\" data-start=\"4540\" data-end=\"4559\">Publicit\u00e9 locale<\/li>\n<li data-section-id=\"mgoy9x\" data-start=\"4560\" data-end=\"4582\">Acquisition de clients<\/li>\n<li data-section-id=\"1u8vy0q\" data-start=\"4583\" data-end=\"4609\">Participation \u00e0 l&#039;exposition<\/li>\n<li data-section-id=\"1uxye4t\" data-start=\"4610\" data-end=\"4626\">R\u00e9seaux de vente<\/li>\n<\/ul>\n<h2 data-section-id=\"1xk3yae\" data-start=\"4633\" data-end=\"4658\" data-relingo-block=\"true\">3. Assistance apr\u00e8s-vente<\/h2>\n<p data-start=\"4660\" data-end=\"4709\" data-relingo-block=\"true\">De nombreux distributeurs proposent des services locaux tels que\u00a0:<\/p>\n<ul data-start=\"4711\" data-end=\"4770\">\n<li data-section-id=\"1tl2ot0\" data-start=\"4711\" data-end=\"4725\">Installation<\/li>\n<li data-section-id=\"zis160\" data-start=\"4726\" data-end=\"4736\">Entra\u00eenement<\/li>\n<li data-section-id=\"whuiwl\" data-start=\"4737\" data-end=\"4750\">Entretien<\/li>\n<li data-section-id=\"8u7rlg\" data-start=\"4751\" data-end=\"4770\">assistance technique<\/li>\n<\/ul>\n<p data-start=\"4772\" data-end=\"4826\" data-relingo-block=\"true\" data-relin-paragraph=\"352\">Cela r\u00e9duit la charge de service directe pour le fabricant.<\/p>\n<h1 data-section-id=\"1pt21wi\" data-start=\"4833\" data-end=\"4883\" data-relingo-block=\"true\">Un distributeur peut-il fixer son propre prix de gros\u00a0?<\/h1>\n<p data-start=\"4885\" data-end=\"4904\" data-relingo-block=\"true\">Dans la plupart des cas, oui.<\/p>\n<p data-start=\"4906\" data-end=\"4980\" data-relingo-block=\"true\">Un distributeur a g\u00e9n\u00e9ralement la libert\u00e9 de fixer les prix de revente en fonction de\u00a0:<\/p>\n<ul data-start=\"4982\" data-end=\"5098\">\n<li data-section-id=\"1t9rux7\" data-start=\"4982\" data-end=\"4997\">Demande du march\u00e9<\/li>\n<li data-section-id=\"1s5mxa5\" data-start=\"4998\" data-end=\"5011\">Concours<\/li>\n<li data-section-id=\"163j4bh\" data-start=\"5012\" data-end=\"5039\">pouvoir d&#039;achat des consommateurs<\/li>\n<li data-section-id=\"ral1cd\" data-start=\"5040\" data-end=\"5055\">Co\u00fbts de service<\/li>\n<li data-section-id=\"1g3mui5\" data-start=\"5056\" data-end=\"5078\">Investissement marketing<\/li>\n<li data-section-id=\"1id8aaq\" data-start=\"5079\" data-end=\"5098\">R\u00e9glementation locale<\/li>\n<\/ul>\n<p data-start=\"5100\" data-end=\"5201\" data-relingo-block=\"true\" data-relin-paragraph=\"362\">Toutefois, certains fabricants peuvent fournir des recommandations tarifaires afin de pr\u00e9server le positionnement de leur marque.<\/p>\n<h1 data-section-id=\"16oznf9\" data-start=\"5208\" data-end=\"5242\" data-relingo-block=\"true\">Prix distributeur vs prix agent<\/h1>\n<p data-start=\"5244\" data-end=\"5288\" data-relingo-block=\"true\">Beaucoup de gens confondent distributeurs et agents.<\/p>\n<p data-start=\"5290\" data-end=\"5336\" data-relingo-block=\"true\">Bien qu&#039;elles soient similaires, elles sont diff\u00e9rentes :<\/p>\n<h2 data-section-id=\"xdgtj0\" data-start=\"5338\" data-end=\"5346\" data-relingo-block=\"true\">Agent<\/h2>\n<p data-start=\"5348\" data-end=\"5365\" data-relingo-block=\"true\">Un agent g\u00e9n\u00e9ralement :<\/p>\n<ul data-start=\"5367\" data-end=\"5452\">\n<li data-section-id=\"15wawsd\" data-start=\"5367\" data-end=\"5386\">Promouvoir les produits<\/li>\n<li data-section-id=\"18n8nnt\" data-start=\"5387\" data-end=\"5404\">Trouve des clients<\/li>\n<li data-section-id=\"1fa5rji\" data-start=\"5405\" data-end=\"5427\">Re\u00e7oit des commissions<\/li>\n<li data-section-id=\"1i193jh\" data-start=\"5428\" data-end=\"5452\">Peut ne pas d\u00e9tenir de stock<\/li>\n<\/ul>\n<p data-start=\"5454\" data-end=\"5462\" data-relingo-block=\"true\">Exemple:<\/p>\n<p data-start=\"5464\" data-end=\"5566\" data-relingo-block=\"true\">Un agent de mat\u00e9riel de beaut\u00e9 pr\u00e9sente les machines SHEFMON aux cliniques locales et per\u00e7oit une commission sur les ventes.<\/p>\n<h2 data-section-id=\"18fp18q\" data-start=\"5573\" data-end=\"5587\" data-relingo-block=\"true\">Distributeur<\/h2>\n<p data-start=\"5589\" data-end=\"5611\" data-relingo-block=\"true\">Un distributeur g\u00e9n\u00e9ralement\u00a0:<\/p>\n<ul data-start=\"5613\" data-end=\"5747\">\n<li data-section-id=\"1k8ih00\" data-start=\"5613\" data-end=\"5642\">Ach\u00e8te des produits directement<\/li>\n<li data-section-id=\"xluio7\" data-start=\"5643\" data-end=\"5659\">Poss\u00e8de un stock<\/li>\n<li data-section-id=\"zj2d84\" data-start=\"5660\" data-end=\"5681\">G\u00e8re les ventes locales<\/li>\n<li data-section-id=\"1o7zskj\" data-start=\"5682\" data-end=\"5709\">Fournit un soutien \u00e0 la client\u00e8le<\/li>\n<li data-section-id=\"1r6211m\" data-start=\"5710\" data-end=\"5747\">G\u00e9n\u00e8re des profits gr\u00e2ce aux diff\u00e9rences de prix<\/li>\n<\/ul>\n<p data-start=\"5749\" data-end=\"5757\" data-relingo-block=\"true\">Exemple:<\/p>\n<p data-start=\"5759\" data-end=\"5855\" data-relingo-block=\"true\" data-relin-paragraph=\"382\">Un distributeur ach\u00e8te 20 appareils de beaut\u00e9 \u00e0 SHEFMON et les revend \u00e0 des cliniques de son pays.<\/p>\n<h1 data-section-id=\"129c08e\" data-start=\"5862\" data-end=\"5910\" data-relingo-block=\"true\" data-relin-paragraph=\"383\">Comment les fabricants d\u00e9terminent les prix des distributeurs<\/h1>\n<p data-start=\"5912\" data-end=\"5943\" data-relingo-block=\"true\" data-relin-paragraph=\"384\">Les fabricants prennent g\u00e9n\u00e9ralement en compte\u00a0:<\/p>\n<h2 data-section-id=\"1vxhcls\" data-start=\"5945\" data-end=\"5962\" data-relingo-block=\"true\">Quantit\u00e9 command\u00e9e<\/h2>\n<p data-start=\"5964\" data-end=\"6011\" data-relingo-block=\"true\">Les commandes plus importantes b\u00e9n\u00e9ficient g\u00e9n\u00e9ralement de meilleurs prix.<\/p>\n<h2 data-section-id=\"1971b4h\" data-start=\"6013\" data-end=\"6032\" data-relingo-block=\"true\">Potentiel du march\u00e9<\/h2>\n<p data-start=\"6034\" data-end=\"6115\" data-relingo-block=\"true\" data-relin-paragraph=\"388\">Les distributeurs exclusifs sur les march\u00e9s importants peuvent b\u00e9n\u00e9ficier de politiques tarifaires sp\u00e9ciales.<\/p>\n<h2 data-section-id=\"fej67e\" data-start=\"6117\" data-end=\"6137\" data-relingo-block=\"true\">Niveau de coop\u00e9ration<\/h2>\n<p data-start=\"6139\" data-end=\"6170\" data-relingo-block=\"true\">Les partenaires de longue dur\u00e9e peuvent recevoir\u00a0:<\/p>\n<ul data-start=\"6172\" data-end=\"6254\">\n<li data-section-id=\"z1qh3q\" data-start=\"6172\" data-end=\"6190\">Meilleures r\u00e9ductions<\/li>\n<li data-section-id=\"1ubeyo3\" data-start=\"6191\" data-end=\"6210\">Soutien marketing<\/li>\n<li data-section-id=\"1brk6rd\" data-start=\"6211\" data-end=\"6232\">Production prioritaire<\/li>\n<li data-section-id=\"6ns9ge\" data-start=\"6233\" data-end=\"6254\">Protection r\u00e9gionale<\/li>\n<\/ul>\n<h2 data-section-id=\"7e9o4i\" data-start=\"6256\" data-end=\"6272\" data-relingo-block=\"true\">Conditions de paiement<\/h2>\n<p data-start=\"6274\" data-end=\"6317\" data-relingo-block=\"true\">Les modes de paiement peuvent \u00e9galement influencer les prix.<\/p>\n<p data-start=\"6319\" data-end=\"6331\" data-relingo-block=\"true\">Par exemple:<\/p>\n<ul data-start=\"6333\" data-end=\"6428\">\n<li data-section-id=\"tm56xn\" data-start=\"6333\" data-end=\"6365\">Paiement int\u00e9gral avant production<\/li>\n<li data-section-id=\"19u9upb\" data-start=\"6366\" data-end=\"6393\">Acompte + paiement du solde<\/li>\n<li data-section-id=\"qy7cd\" data-start=\"6394\" data-end=\"6428\">Accords de coop\u00e9ration \u00e0 long terme<\/li>\n<\/ul>\n<h1 data-section-id=\"1yr0a9a\" data-start=\"6435\" data-end=\"6479\" data-relingo-block=\"true\">Comment calculer la marge b\u00e9n\u00e9ficiaire d&#039;un distributeur<\/h1>\n<p data-start=\"6481\" data-end=\"6502\" data-relingo-block=\"true\" data-relin-paragraph=\"402\">La formule de base est\u00a0:<\/p>\n<p data-start=\"6504\" data-end=\"6579\" data-relin-paragraph=\"448\"><strong data-start=\"6504\" data-end=\"6579\">Marge b\u00e9n\u00e9ficiaire = (Prix de vente \u2013 Prix d&#039;achat) \u00f7 Prix de vente \u00d7 100%<\/strong><\/p>\n<p data-start=\"6581\" data-end=\"6589\">Exemple:<\/p>\n<p data-start=\"6591\" data-end=\"6628\">Prix d&#039;acquisition du distributeur\u00a0:<br \/>\n$4,000<\/p>\n<p data-start=\"6630\" data-end=\"6661\">Prix de vente en gros :<br \/>\n$6,000<\/p>\n<p data-start=\"6663\" data-end=\"6670\">Profit:<\/p>\n<p data-start=\"6672\" data-end=\"6696\" data-relin-paragraph=\"453\">$6 000 \u2013 $4 000 = $2 000<\/p>\n<p data-start=\"6698\" data-end=\"6712\">Marge b\u00e9n\u00e9ficiaire:<\/p>\n<p data-start=\"6714\" data-end=\"6744\" data-relin-paragraph=\"455\">$2\u00a0000 \u00f7 $6\u00a0000 \u00d7 100% = 33,3%<\/p>\n<p data-start=\"6746\" data-end=\"6789\">Toutefois, le b\u00e9n\u00e9fice r\u00e9el doit tenir compte des \u00e9l\u00e9ments suivants\u00a0:<\/p>\n<ul data-start=\"6791\" data-end=\"6902\">\n<li data-section-id=\"2zzzqa\" data-start=\"6791\" data-end=\"6807\">Frais d&#039;exp\u00e9dition<\/li>\n<li data-section-id=\"1781rw3\" data-start=\"6808\" data-end=\"6815\">Imp\u00f4ts<\/li>\n<li data-section-id=\"rlucku\" data-start=\"6816\" data-end=\"6836\">Frais d&#039;entrep\u00f4t<\/li>\n<li data-section-id=\"1n6y7in\" data-start=\"6837\" data-end=\"6857\">d\u00e9penses de marketing<\/li>\n<li data-section-id=\"hutpw8\" data-start=\"6858\" data-end=\"6877\">salaires des employ\u00e9s<\/li>\n<li data-section-id=\"1ncg7c9\" data-start=\"6878\" data-end=\"6902\">co\u00fbts du service \u00e0 la client\u00e8le<\/li>\n<\/ul>\n<h1 data-section-id=\"ahkoei\" data-start=\"6909\" data-end=\"6965\">Comment choisir un fabricant fiable d&#039;\u00e9quipements de beaut\u00e9<\/h1>\n<p data-start=\"6967\" data-end=\"7068\">Pour les distributeurs qui se lancent dans le secteur des \u00e9quipements de beaut\u00e9, choisir le bon fabricant est essentiel.<\/p>\n<p data-start=\"7070\" data-end=\"7109\">Un fabricant fiable devrait fournir\u00a0:<\/p>\n<ul data-start=\"7111\" data-end=\"7272\">\n<li data-section-id=\"ryw2nc\" data-start=\"7111\" data-end=\"7144\">Prix comp\u00e9titifs pour les distributeurs<\/li>\n<li data-section-id=\"nj95oj\" data-start=\"7145\" data-end=\"7169\">Qualit\u00e9 du produit stable<\/li>\n<li data-section-id=\"14vq2rn\" data-start=\"7170\" data-end=\"7193\">formation professionnelle<\/li>\n<li data-section-id=\"8u7rlg\" data-start=\"7194\" data-end=\"7213\">assistance technique<\/li>\n<li data-section-id=\"12r3hec\" data-start=\"7214\" data-end=\"7235\">Mat\u00e9riel marketing<\/li>\n<li data-section-id=\"1am02m9\" data-start=\"7236\" data-end=\"7254\">Service de garantie<\/li>\n<li data-section-id=\"1ydxf1y\" data-start=\"7255\" data-end=\"7272\">Options OEM\/ODM<\/li>\n<\/ul>\n<p data-start=\"7274\" data-end=\"7401\" data-relin-paragraph=\"474\">Collaborer avec un fabricant exp\u00e9riment\u00e9 permet aux distributeurs de b\u00e2tir des entreprises p\u00e9rennes plut\u00f4t que de se concurrencer uniquement sur les prix.<\/p>\n<h1 data-section-id=\"fsb6xx\" data-start=\"7408\" data-end=\"7420\">Conclusion<\/h1>\n<p data-start=\"7422\" data-end=\"7542\">La principale diff\u00e9rence entre le prix d&#039;acquisition chez un distributeur et le prix de gros r\u00e9side dans leur position au sein de la cha\u00eene d&#039;approvisionnement.<\/p>\n<p data-start=\"7544\" data-end=\"7755\">Le <strong data-start=\"7548\" data-end=\"7581\">prix d&#039;acquisition du distributeur<\/strong> Il s&#039;agit du co\u00fbt pay\u00e9 par un distributeur lorsqu&#039;il ach\u00e8te directement aupr\u00e8s d&#039;un fabricant. <strong data-start=\"7666\" data-end=\"7685\">prix de gros<\/strong> Il s&#039;agit du prix de revente factur\u00e9 par le distributeur aux clients professionnels.<\/p>\n<p data-start=\"7757\" data-end=\"7920\" data-relin-paragraph=\"481\">La diff\u00e9rence entre ces deux prix constitue la marge b\u00e9n\u00e9ficiaire du distributeur et couvre les co\u00fbts de marketing, de vente, de service client et de d\u00e9veloppement du march\u00e9.<\/p>\n<p data-start=\"7922\" data-end=\"8096\">Pour les entreprises du secteur des \u00e9quipements de beaut\u00e9, la compr\u00e9hension de cette structure tarifaire aide les fabricants \u00e0 nouer de meilleurs partenariats et les distributeurs \u00e0 \u00e9laborer des strat\u00e9gies de vente rentables.<\/p>\n<h1 data-section-id=\"1h0z0ob\" data-start=\"8103\" data-end=\"8137\">Foire aux questions (FAQ)<\/h1>\n<h2 data-section-id=\"14h0pr6\" data-start=\"8139\" data-end=\"8193\" data-relin-paragraph=\"537\">1. Le prix distributeur est-il inf\u00e9rieur au prix de gros\u00a0?<\/h2>\n<p data-start=\"8195\" data-end=\"8385\">Oui. Le prix d&#039;acquisition pour le distributeur est g\u00e9n\u00e9ralement inf\u00e9rieur car il correspond au prix d&#039;achat initial aupr\u00e8s du fabricant. Les prix de gros incluent g\u00e9n\u00e9ralement la marge du distributeur et les frais de service.<\/p>\n<h2 data-section-id=\"trtnv5\" data-start=\"8387\" data-end=\"8439\" data-relin-paragraph=\"540\">2. Un distributeur peut-il acheter directement aupr\u00e8s d&#039;une usine\u00a0?<\/h2>\n<p data-start=\"8441\" data-end=\"8544\">Oui. De nombreux distributeurs ach\u00e8tent directement aupr\u00e8s des fabricants, surtout pour les commandes en grande quantit\u00e9.<\/p>\n<h2 data-section-id=\"if0p70\" data-start=\"8546\" data-end=\"8595\">3. Le prix de gros est-il le m\u00eame que le prix distributeur\u00a0?<\/h2>\n<p data-start=\"8597\" data-end=\"8754\" data-relin-paragraph=\"544\">Non. Le prix distributeur correspond au co\u00fbt pay\u00e9 par le distributeur, tandis que le prix de gros correspond au prix factur\u00e9 lors de la vente des produits aux acheteurs professionnels.<\/p>\n<h2 data-section-id=\"1uzny17\" data-start=\"8756\" data-end=\"8795\">4. Quel prix est le plus avantageux pour les acheteurs ?<\/h2>\n<p data-start=\"8797\" data-end=\"8911\" data-relin-paragraph=\"547\">Les fabricants proposent g\u00e9n\u00e9ralement les meilleurs prix aux distributeurs agr\u00e9\u00e9s car ces derniers ach\u00e8tent en plus grandes quantit\u00e9s.<\/p>\n<h2 data-section-id=\"7mk7n0\" data-start=\"8913\" data-end=\"8981\" data-relin-paragraph=\"549\">5. Quelle marge b\u00e9n\u00e9ficiaire peuvent r\u00e9aliser les distributeurs de mat\u00e9riel de beaut\u00e9\u00a0?<\/h2>\n<p data-start=\"8983\" data-end=\"9176\" data-relin-paragraph=\"551\">Les marges b\u00e9n\u00e9ficiaires varient selon le produit, le march\u00e9, la concurrence et le niveau de service. Les distributeurs de mat\u00e9riel professionnel r\u00e9alisent souvent des b\u00e9n\u00e9fices \u00e0 la fois gr\u00e2ce aux ventes de produits et aux services apr\u00e8s-vente.<\/p>\n<h2 data-section-id=\"11clx26\" data-start=\"9178\" data-end=\"9256\" data-relin-paragraph=\"553\">6. Quelle est la diff\u00e9rence entre un agent et un distributeur de mat\u00e9riel de beaut\u00e9 ?<\/h2>\n<p data-start=\"9258\" data-end=\"9407\" data-is-last-node=\"\" data-is-only-node=\"\">Un agent per\u00e7oit g\u00e9n\u00e9ralement des commissions en faisant la promotion de produits, tandis qu&#039;un distributeur ach\u00e8te des produits, g\u00e8re les stocks et r\u00e9alise des b\u00e9n\u00e9fices gr\u00e2ce \u00e0 la revente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le secteur de la cha\u00eene d&#039;approvisionnement et de la distribution, on utilise des termes tels que prix d&#039;achat distributeur, prix usine, prix de gros et prix de d\u00e9tail.<\/p>","protected":false},"author":3,"featured_media":16745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-16742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"_links":{"self":[{"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/posts\/16742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/comments?post=16742"}],"version-history":[{"count":2,"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/posts\/16742\/revisions"}],"predecessor-version":[{"id":16747,"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/posts\/16742\/revisions\/16747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/media\/16745"}],"wp:attachment":[{"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/media?parent=16742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/categories?post=16742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shefmon.com\/fr\/wp-json\/wp\/v2\/tags?post=16742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}